Isn’t It Time We Decoded Branding Correctly? It is a great, huge disgrace that the word ‘Branding‘ has been so overused in recent years. More and more agencies (small and big alike) and clients tout the ‘Branding’ word about as though it [...]
Why is that Lawyers and Accountants speak a strange language? Had a bad day with my lawyer today and it was my auditor yesterday. No, nothing wrong with them – its just I cant understand the weird language they speak. It seems that most professionals [...]
We’re all capable of Lateral Thinking – of thinking sideways, yet still having the natural ability to understand, or to make the mental leap between what is being said and what is being implied. Yesterday, I watched an old episode of “Only Fools and [...]
Websnacker’s Top 10 Rules for Launching the Perfect Online Venture With the stupendous success of Facebook, Twitter and hundreds of other online success stories that you keep reading these days; sure, big ideas seem great but how about some practical tips [...]
Child’s Play and Advertising Quick! What do you remember about Saturday or Sunday mornings when you were a kid? Chances are, if you grew up in the 70s or later, Saturday and Sunday morning meant cartoons. And while a weekend sunup might have meant [...]
Privacy is dead. It died a long time ago so why blame Facebook alone for it. If you have ever used a credit card, ordered from a mail-order catalog, subscribed to a magazine, answered a phone survey or supported a local charity, you have provided [...]
This is my concluding post on Simplicity in Marketing Why Experts MatterA qualified corporate messaging process drives the dialog so that the visuals, language and information hierarchies are designed in concert with the product or service. Thoughtful [...]
This post is a continuation to my earlier post on Simplicity in Marketing. Creating a Simple but Effective BlueprintDistilling the real essence of your message is an intense process that requires quality input, an understanding of goals, analysis and [...]
