Isn’t It Time We Decoded Branding Correctly? It is a great, huge disgrace that the word ‘Branding‘ has been so overused in recent years. More and more agencies (small and big alike) and clients tout the ‘Branding’ word about as though it [...]
Why is that Lawyers and Accountants speak a strange language? Had a bad day with my lawyer today and it was my auditor yesterday. No, nothing wrong with them – its just I cant understand the weird language they speak. It seems that most professionals [...]
Websnacker’s Top 10 Rules for Launching the Perfect Online Venture With the stupendous success of Facebook, Twitter and hundreds of other online success stories that you keep reading these days; sure, big ideas seem great but how about some practical tips [...]
Child’s Play and Advertising Quick! What do you remember about Saturday or Sunday mornings when you were a kid? Chances are, if you grew up in the 70s or later, Saturday and Sunday morning meant cartoons. And while a weekend sunup might have meant [...]
Why a Woman’s Lingerie is Not Just Underwear It’s been said that you can tell a lot about a woman by her choice of intimate apparel; presuming, that is, that she shops for these herself and that the black satin Wonderbra or skimpy red Victoria [...]
This is my concluding post on Simplicity in Marketing Why Experts MatterA qualified corporate messaging process drives the dialog so that the visuals, language and information hierarchies are designed in concert with the product or service. Thoughtful [...]
This post is a continuation to my earlier post on Simplicity in Marketing. Creating a Simple but Effective BlueprintDistilling the real essence of your message is an intense process that requires quality input, an understanding of goals, analysis and [...]
New age businesses are pumping out new ideas and knowledge at an unprecedented rate. As our recent marketing assignment for a radically new product would vindicate, the new age chant seems to be – more, better, faster, louder and most importantly [...]
