Isn’t It Time We Decoded Branding Correctly? It is a great, huge disgrace that the word ‘Branding‘ has been so overused in recent years. More and more agencies (small and big alike) and clients tout the ‘Branding’ word about as though it [...]
Why is that Lawyers and Accountants speak a strange language? Had a bad day with my lawyer today and it was my auditor yesterday. No, nothing wrong with them – its just I cant understand the weird language they speak. It seems that most professionals [...]
We’re all capable of Lateral Thinking – of thinking sideways, yet still having the natural ability to understand, or to make the mental leap between what is being said and what is being implied. Yesterday, I watched an old episode of “Only Fools and [...]
